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Kenya Red Cross, E-Plus and Philips Foundation Partner to Raise Public Awareness on cardiac health to improve chances of survival

Monday, September 30, 2019


For the 3rd year running, Kenya Red Cross and E-Plus in collaboration with – Philips East Africa organized the Back to Rhythm initiative aimed at increasing public awareness around cardiac health in Kenya and improving the chances of survival of victims of Sudden Cardiac Arrest (SCA).

The campaign ran through the month of September 2019 creating awareness of good heart health through #HeartOfChampionsChallenge aimed at motivating exercise and lifestyle changes. The campaign culminated in Philips promising to donate 25 Automated External Defibrillators (AED’s) to the Kenya Red Cross for use in the E-Plus ambulances and in public spaces in Kenya.

Speaking in Eldoret on Saturday, 28th September, Dr. Asha Mohammed, KRCS Secretary General Designate appreciated Kenyans for participating in the campaign which resulted to hitting target of 10,000KM run. She assured Philips and the County Government of Uasin Gishu that through Emergency Plus Medical Services (E-Plus), the Kenya Red Cross will use the AEDs donated to help reduce deaths through SCA which account for most non-communicable diseases {NCD} deaths globally.

Kenya Red Cross team led by Dr. Muthoni Ntonjira, E-Plus Medical Director, facilitated conversations of the state of Resuscitation in Kenya at different plenary sessions held in Nairobi on 25th and 26th September. E-Plus team also conducted public education along Nakuru- Eldoret stop overs on cardiopulmonary resuscitation (CPR) and use of automated external defibrillators to resuscitated Heart Attack victims.  

Jasper Westerlink, Philips Africa, CEO commended Kenya Red Cross Society for accepting to partner with Philips Foundation, saying that this is the only sure of reaching out to communities with health lifestyle education.” Since 2017, when we first partnered with Red Cross, we have donated 17 AEDs and as a result, we have noted increased utilization, saving 88 lives from cardiac arrest.”

H.E Jackson Mandago, Governor of Uasin Gishu, lauded Kenya Red Cross for a commendable work in addressing NCDs and other humanitarian works on health and water in the county. Appreciating the Philips donation of 25 AEDs, he committed to encourage public healthy living efforts by creating bike paths and preserving public playgrounds. He also he asked Kenya Red Cross to ensure that there are some AEDs within Uasin Gishu County.

Philips Through this partnership, the campaign targeted to reach 1000 + general public with SCA, CPR and AED resuscitation information.

With the rising incidence of Cardiovascular diseases (CVDs) in Kenya, Dr Mohammed Asha, called on governments to invest on NCDs management interventions which are very essential for achieving the global target of a 25% relative reduction in the risk of premature mortality from NCDs by 2025, and the SDG target of a one-third reduction in premature deaths from NCDs by 2030.

E-Plus is developing sustainable partnerships with organizations like Philips to train public on SCA, CPR, AED resuscitation.


From left, Dr. Asha Mohammed,(KRCS Secretary General ),Churchill Ndambuki (Comedian Churchill show), H.E Jackson Mandago(Governor of Uasin Gishu),Jasper Westerlink(Philips Africa, CEO)


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